Two major launches in the Core Central Region (CCR) over the weekend (19–20 July) underscore continued buyer demand for prime properties.
Upper House @ Orchard Boulevard
- Tenure: 99-year leasehold
- Sales Performance: 162 units sold on launch day (53.8% take-up)
- Average Price: S$3,350 psf
- Buyer Profile: 99% Singaporeans & PRs, indicating strong domestic demand for prime homes.
Robertson Opus
- Tenure: 999-year leasehold
- Sales Performance: 143 units sold (41% take-up)
- Average Price: S$3,360 psf
- Buyer Profile: Primarily professionals for own-stay or investment; 83% Singaporeans, 16% PRs (mainly from China & Indonesia), and foreign buyers from the US and Switzerland.
These results highlight buyers’ willingness to pay for well-located projects with strong long-term value, despite global uncertainties and recent policy changes.
Based on PropertyGuru’s proprietary data, the following projects with expected TOP in 2026 and beyond are currently attracting the highest number of impressions on their listings. Agents with clients who were unable to secure units at Upper House or Robertson Opus may consider redirecting them to River Green or Promenade Peak. Another compelling option to pivot to is One Marina Gardens.
Where to Redirect Buyers
Agents with clients who missed out can pivot to other high-demand projects with strong interest based on PropertyGuru’s proprietary data :
- One Marina Gardens
- Grand Dunman
- CanningHill Piers
- The Continuum
- The LakeGarden Residences
- The Robertson Opus
- Nava Grove
- Promenade Peak
- Upper House @ Orchard Boulevard
- River Green
Agent Tip
Use this momentum to start conversations with clients considering prime district investments. Redirect unsuccessful buyers to other CCR projects like River Green, Promenade Peak, or One Marina Gardens, which are still drawing strong attention.
Agent Actionables:
- Follow up with interested buyers who missed out on launch-day purchases—redirect them to similar CCR projects with strong demand.
- Leverage momentum from recent CCR launches to re-engage high-net-worth clients considering upgrading or investing.
- Use comparative data (take-up rates, psf pricing) to build urgency and help buyers make informed decisions quickly.
