Agent Briefing: Private New Home Sales More Than Double in H1 2025

Private new home sales (excluding ECs) soared in the first half of 2025, with 4,635 units sold—a sharp rise from 1,889 units in the same period last year. This surge was primarily driven by robust Q1 launches, supported by competitive pricing and resilient buyer demand. While Q2 sales moderated slightly due to global uncertainties, the overall momentum remains encouraging.

The strong performance of launches like LyndenWoods and the upcoming July projects—including River Green, Promenade Peak, and others in the Core Central Region—point to sustained buyer interest.

What This Means for Agents

  • Tap into launch-driven momentum: Use the market buzz to reach out to your buyer leads. Even those sitting on the fence may take action when they see others doing so.
  • Use data and urgency: Share insights on price trends and developer take-up rates to create urgency. Let clients know what’s moving—and fast.
  • Build your pipeline now: This is a critical window to invest in prospecting, lead generation, and listing visibility. Buyers may act swiftly ahead of further economic shifts or policy updates.

Agent Tip: Align your prospecting strategy with current launches—set alerts, prepare market comparisons, and be ready with alternatives if units get snapped up quickly.

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